PureXC is dedicated to the technical, tactical, physical, and psychological development of master’s cross-country skiers.

We personalize feedback to every master’s athlete we coach.

We strive to be leaders in building an inclusive, positive and supportive ski community. Come join our Team!

Roddy Ward, MEd
Founder & Head Coach

Roddy has been coaching high performance, development, and masters athletes for over 20 years. He has over a decade of experience as a National Team Coach and High Performance and Athlete Development Director. Roddy has earned a Masters in Coaching from University of Victoria and has guided athletes to Olympic Games, World Cup and World Championships medals. Through PureXC, Roddy is focused on providing masters athletes with an exceptional coaching experience with a super personalized approach to improving his athletes technical, tactical, physical, and psychological abilities.