PureXC is dedicated to the technical, tactical, physical, and mental development of master’s cross-country skiers. We believe in developing strong coach-athlete relationships with our clients. We strive to be leaders in building a positive and supportive ski community.

Roddy Ward, MEd
Founder & Head Coach

Roddy has been coaching high performance, development, and masters athletes for over 20 years. He has over a decade of experience as a National Team Coach and High Performance and Athlete Development Director. Roddy has earned a Masters in Coaching from University of Victoria and has guided athletes to Olympic Games, World Cup and World Championships medals. Through PureXC Roddy is focused on providing masters athletes with an exceptional experience while improving the athletes technical, tactical, physical, and mental development.